therealdeal wrote: Chillbongo wrote:
Did anyone notice the refs called an absurd number of 16 fouls in the 3rd quarter?
Here goes. If anyone noticed, the game clock was running REALLY quickly yesterday. As in, there weren't many stoppages of play -- possessions were turning over fairly quickly last night.
We were at half time around 8:45pm and the third quarter started a little before 9 I believe.
We all know how important the television deals are to the NBA, as well as the advertising that comes on in the commercial breaks. Advertisers pay premium prices to play their ads during these heavily-viewed programs.
I was watching the opening moments of the 3rd quarter thinking to myself "damn, this game is going by quickly, might be over before 9:30 at this rate".
And then around the 7:00 minute mark (I think), it happened. The refs started calling a bunch of fouls, on both teams, that really slowed down the game.
Maybe they just decided to "tighten things up", but a lot of those calls on both sides made me
I think they were extending the game to fill its usual time slot so that the advertisement sequence could continue to be filled in "prime time". If the game ends, companies are paying premium prices to air ads that aren't being viewed in "prime time" because viewership will have dropped.
If the game ends early viewership drops earlier. Call me crazy, but the shenanigans that were pulled during that one nationally televised game (the phantom timeout/commercial break) make me think this isn't a coincidence.
I don't know the ins and outs of TV/marketing deals, or the difference between local and national TV advertisements, and how the NBA profits from all of this, but I do know that more people will stay tuned in longer if a game continues to go on.
The NBA is a business after all.