As a resident of Charlotte, I'll say that this city is more than ready than for an identity change i.e. a name change to the Hornets. I know fans (former fans) of the Hornets who live here who won't even support the Bobcats because they are still heart broken over what George Shinn did to them a decade and a half ago. My girlfriend works for the team and her opinion is that a name change buys them 2-3 years of fan support and loyalty. If they don't start winning by then, they will sell the team to a new buyer in a new city. Richard Cho was supposed to be the golden boy with the magic touch. If anything, tarnish is setting in.
Personally speaking, I like going to the games...to watch the other team play lol. I'm simply a basketball fan. So I can watch bum teams like Toronto, Milwaukee, Dallas (this year), and Detroit for Rudy Gay, B. Jennings, OJ Mayo, or Greg Monroe. So unlike New York City residents (who simply love basketball too) they show up to games even when the Knicks suck. North Carolina is ACC country. Go to any bar downtown off of Trade St., College St. etc...the Bobcats might be playing and you won't even see the game on bar TV's. It's kinda baffling. No one cares. But if they were winning, that would probably change. They did have the #1 attendance record 4 years in a row when the Hornets were going to the playoffs.