The Kings Have a New Arena Name

The Kings Have a New Arena Name

Postby MadMax on Mon Oct 15, 2012 4:42 pm

I’m not going to make the easy jokes here, even though they kind of write themselves. Because really, this is a good move.

The Sacramento Kings have reached a new sponsorship deal that will rename the Kings home the Sleep Train Arena, with the Sleep Train Mattress Centers as the new sponsors. We told you before this could be coming and that Sleep Train would replace bankrupt Power Balance as the arena name.

“We are pleased to partner with the Sacramento Kings,” Dale Carlsen, founder and CEO of Sleep Train, said in a released statement. “Our team of employee-owners is committed to playing a vital role in the communities we serve. This sponsorship aligns with our interest in keeping a vibrant atmosphere of music, sports and entertainment in our region, and allows us to broaden the reach of our Foster Kids program through greater awareness and donation events.”

If you’re back East, know that here out West Sleep Train is a well-known company with more than 250 stores.

Yes, the lowly Kings and Sleep Train is kind of a humor softball, but this is a good move. First, at least Sleep Train is a respected company. The former arena sponsor, Power Balance, made those wristbands reported to improve balance and stamina but mostly just resulted in a whole lot of fraud lawsuits, which led to company financial problems. Plus the mocking. (Before that it was Arco arena for many years.)

In addition, this is a local company trying to step up and both do good in the community and maybe try to keep the Kings in Sacramento. That’s a good thing.

Not that we trust the Maloof family that owns the Kings. They have blocked attempts to build a new arena and have gone from saying this building can’t be salvaged to suggesting it be renovated. They are looking for someone to build them an arena then let them come in as majority team owners and rake in the profits from said building. If the fans in Sacramento get screwed in the process, so be it.

However, that’s not on the people at Sleep Train. Good on them for stepping up.

But we can’t promise to avoid any sleep-related Kings jokes all season. We’re only human.

http://probasketballtalk.nbcsports.com/2012/10/15/all-aboard-the-sleep-train-the-kings-have-new-arena-name/?utm_source=dlvr.it&utm_medium=twitter
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Re: The Kings Have a New Arena Name

Postby therealdeal on Mon Oct 15, 2012 4:43 pm

The Sleep Train Arena doesn't really scream "live and exciting".
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Re: The Kings Have a New Arena Name

Postby XXIV on Mon Oct 15, 2012 4:59 pm

Horrible name. :freak2:
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Re: The Kings Have a New Arena Name

Postby revgen on Mon Oct 15, 2012 5:31 pm

It's better than the "Power Balance" arena are whatever it was called before.
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Re: The Kings Have a New Arena Name

Postby Frank Dux on Mon Oct 15, 2012 5:55 pm

Fitting name for the most boring team in the league.
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Re: The Kings Have a New Arena Name

Postby lakersyunowin on Mon Oct 15, 2012 6:08 pm

what a terrible name.
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Re: The Kings Have a New Arena Name

Postby Kasumi on Mon Oct 15, 2012 7:43 pm

I didn't know it had changed since Arco Arena... but yeah, the jokes really do write themselves on this one. May be a good company, but nothing about the name makes you want to go see a sporting event there.
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Re: The Kings Have a New Arena Name

Postby bruddahmanmatt on Mon Oct 15, 2012 10:00 pm

:man10: :man10: :man10:

"Power Balance Pavilion" doesn't seem so bad right now.
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Re: The Kings Have a New Arena Name

Postby Scnottaken on Tue Oct 16, 2012 3:05 am

Since when do cows need mattresses?
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Re: The Kings Have a New Arena Name

Postby LakerFanIam on Tue Oct 16, 2012 10:04 am

Might be the worst sponsorship naming EVER...
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Re: The Kings Have a New Arena Name

Postby pound4pound1 on Tue Oct 16, 2012 2:56 pm

sleep train


LMAO!!!!!! poor semi civilized rednecks
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Re: The Kings Have a New Arena Name

Postby gcclaker on Tue Oct 16, 2012 3:17 pm

Sleep Train? Nothing against the company BUT their name just not fit with NBA basketballl. I can see a sheep mascot on the sidelines now...
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Re: The Kings Have a New Arena Name

Postby Frank Dux on Tue Oct 16, 2012 5:40 pm

Has anyone actually seen how sad this arena is in person? I live in Folsom, and I have to drive past Arco Arena every time I go to the airport. It's the most pathetic site, it's just a dumpy arena in the middle of nowhere.

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