Papa John's is offically dead in Cleveland (Cavs/Wiz)

Papa John's is offically dead in Cleveland (Cavs/Wiz)

Postby Basketball Fan on Sat May 03, 2008 11:09 pm

Shame this series is over this was just getting good...

http://www.sogoodblog.com/2008/05/03/pa ... e-of-ohio/

Does Papa John’s Pizza Hate the State of Ohio?
May 3rd, 2008 · 24 Comments
Update 5/4. 1:30 AM: The snowball effect continues. Someone has started a Facebook group titled “Cavs fans that will never eat Papa Johns ever again”

Update 5/4, 12:15 AM: Earlier today the Cleveland Plain Dealer interviewed me for a story about these shirts. Their story has now been posted on the Plain Dealer website. It notes, among other things, that the decision to give out these shirts was NOT authorized by the corporate office.

Update 5/3, 11:30 PM: Less than 24 hours after So Good broke the story, someone has put up a website called Boycott Papa John’s.



Update 5/3, 8:00 PM: Deadspin, FanIQ, Cold Mud, AOL’s Fanhouse and more than a dozen other online communities have picked up the story.

Update 5/3, 3:15 PM: This story is starting to spread like wildfire. Cavs fans online are already suggesting a boycott HERE, HERE, HERE and HERE. In the comments, a delivery driver for Papa John’s writes:

“We received two faxes talking about the shirt,followed by threats to boycott.”

A General Manager for a Northeast Ohio Papa John’s adds:

“we have received calls of people wanting to boycott us, but hopefully something will come out ASAP from Corporate as a nationwide apology.”

Original Post 5/3 2:00 AM:

Why would Papa John’s make a marketing decision that has the potential to anger hundreds of thousands of Ohio customers?

Earlier tonight I attended the Washington Wizards and Cleveland Cavaliers playoff game 6 at the Verizon Center in DC. Over the course of my night, one thing really surprised me. A few fans around the arena had shirts mocking Lebron James. The shirts had the number 23 on them, with the word “Crybaby” across the back. This kind of taunting is common at NBA arenas. But what was most shocking was that the shirts featured the Papa John’s logo, and appeared to be sponsored by, and paid for by, Papa John’s Pizza.



Lebron James is one of, if not THE most popular player in the NBA. Not only that, he is beloved in the state of Ohio. I was perplexed why Papa John’s Pizza would put their name on a t-shirt that so openly taunted such a well-liked athlete. The decision to sponsor these shirts seems incredibly ill advised.

The only rational would be if Papa John’s has a lot of franchises in Washington, DC, but none in the state of Ohio. However, as a national chain, I was skeptical that they didn’t have a presence in the state. Sure enough, a quick check on the Papa John’s website, using their restaurant locater, shows that there are TEN different Papa John’s pizza outlets just within 12 miles of the Cleveland Cavaliers arena.

So the question now is, why did Papa John’s decide to sponsor a promotion that will surely piss off a ton of Cavaliers fans and Ohio residents? Will Papa John’s start to lose business because angry residents don’t appreciate them openly mocking the most popular athlete in the state of Ohio? Will this end up hurting Papa John’s profits, or damage their company name? Will it lead to a boycott of Papa John’s by Cleveland Cavaliers fans?




And yes here's an image

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Postby Biz on Sat May 03, 2008 11:27 pm

:man10: Thats pretty funny but very stupid business decision Papa John's made.
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Postby 2Pacalypse on Sat May 03, 2008 11:28 pm

Horrible business decision... the marketing team needs to be fired.
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Postby Lakeshow24 on Sun May 04, 2008 12:28 am

INCREDIBLY stupid is an understatement. :man3:
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Postby shush on Sun May 04, 2008 12:51 am

i still wouldnt mind a free t-shirt of that.. dont hate if its speaking the truth.. lol

people just cant handle the truth
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Postby LakerPride247 on Sun May 04, 2008 1:50 am

Nissan wrote:Horrible business decision... the marketing team needs to be fired.


It was done on an individual franchise basis. Their corporate office had nothing to do with those shirts. I'm assuming that the local franchise owner didn't think about how those shirts might cause a loss of business for other franchise locations in Cleveland. That person probably was just thinking about trying to increase sales at their own DC area franchises. If they had thought about it a bit they probably wouldn't have done it.
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Postby Enforcer on Sun May 04, 2008 2:24 am

Whoever the genius is that thought it would be a good idea to make those shirts should be canned.
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Postby Maelstrom on Sun May 04, 2008 3:10 am

Nissan wrote:Horrible business decision... the marketing team needs to be fired.


Seriously, what the hell were they thinking? :man3:
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Postby mapabu1 on Sun May 04, 2008 7:39 am

That is beyond stupid
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Postby Kasumi on Sun May 04, 2008 9:36 am

It's funny!
And obviously the decision was made by the local franchise, not their corporate office. But boycotting a pizza place over this? Overreacting. People need to lighten up.
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Postby Justin Bailey on Sun May 04, 2008 9:56 am

Weird, I never even knew about this and I am the Marketing Director for Papa John's in my area.
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Postby Xepa on Sun May 04, 2008 9:58 am

Well, now it's the Washington Wizard's and papa john's profits that will be taking the role as crybaby as the Cavs beat the Wizards for the third damn year in a row.

Just my .02
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Postby Senor Mortgage on Sun May 04, 2008 10:26 am

In n Out could make a 24 rapist jersey and I would still eat their food. Who cares, its just for fun.
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Postby Basketball Fan on Sun May 04, 2008 10:38 am

Senor Mortgage wrote:In n Out could make a 24 rapist jersey and I would still eat their food. Who cares, its just for fun.



There's a difference.. calling someone a rapist could be considered slanderous calling someone a crybaby is not the same thing..
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Postby civilrage on Sun May 04, 2008 11:03 am

Lebron :man10: poor guy getting shat upon
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Postby Senor Mortgage on Sun May 04, 2008 11:05 am

Basketball Fan wrote:
Senor Mortgage wrote:In n Out could make a 24 rapist jersey and I would still eat their food. Who cares, its just for fun.



There's a difference.. calling someone a rapist could be considered slanderous calling someone a crybaby is not the same thing..


Well obviously its different. I was just exaggerating for effect.
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Postby D.B. Cooper on Sun May 04, 2008 11:19 am

Basketball Fan wrote:
Senor Mortgage wrote:In n Out could make a 24 rapist jersey and I would still eat their food. Who cares, its just for fun.



There's a difference.. calling someone a rapist could be considered slanderous calling someone a crybaby is not the same thing..


You missed his point. If someone loves Papa John's or In n Out, they don't
care if they call someone a rapist, a crybaby or a douche, they'll still eat there as
long as they love the food.

Obviously it was a D.C individual franchise thing. I get what they were trying to do,
but it was a bad move.
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Postby crazylakerfanforlife on Sun May 04, 2008 11:26 am

lmao
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Postby Basketball Fan on Sun May 04, 2008 11:33 am

Lance Uppercut wrote:
Basketball Fan wrote:
Senor Mortgage wrote:In n Out could make a 24 rapist jersey and I would still eat their food. Who cares, its just for fun.



There's a difference.. calling someone a rapist could be considered slanderous calling someone a crybaby is not the same thing..


You missed his point. If someone loves Papa John's or In n Out, they don't
care if they call someone a rapist, a crybaby or a douche, they'll still eat there as
long as they love the food.

Obviously it was a D.C individual franchise thing. I get what they were trying to do,



No I got his point but to refer to someone as a rapist/murderer etc can lead to a lawsuit.. this? Not so much just a bad PR move nothing more.
but it was a bad move.
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Postby Basketball Fan on Sun May 04, 2008 4:45 pm

Update: PJ's is doing damage control

http://blog.cleveland.com/metro/2008/05 ... _offe.html

Papa John's issues apology, pizza deal
Posted by Laura Johnston May 04, 2008 18:30PM
Categories: Breaking News
Looks like Papa John's is eating humble pie.

Or rather, serving it up to Clevelanders - for a whopping 23 cents.

(Sorry about the cheesy pun. Oops, just did it again.)

The pizza chain issued an apology Sunday for the No. 23 T-shirts emblazoned with the word "Crybaby" and the Papa John's logo, which Washington Wizards fans flaunted during Friday's playoff game in Washington DC. To show the chain's sincerity, its more than 40 area stores on Thursday will sell customers a large one-topping pie for 23 cents.

The company will donate those 23 cents from every pizza, plus $10,000, to the Cavaliers Youth Fund.

"At Papa John's, we're huge fans of Cleveland, the Cavs and LeBron James," said the company statement. "Everyone wins, and we wish the same for the Cavs and LeBron through the playoffs."

The shirts stemmed from No. 23, LeBron James', complaints about hard fouls he thought were intended to injure. Wizards Center Brendan Haywood labeled him a crybaby.

Too bad the Cavs took Game 6 105-88. And we won 23-cent pizza.

Guess that makes it no harm, no foul.
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Postby Kingsama on Sun May 04, 2008 5:13 pm

i want one of those shirts... ahhahaha,

and while im at it a 23 cent pie... oh the injustice of living in texas...
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Postby Enforcer on Sun May 04, 2008 6:07 pm

Good job on damage control by Papa John's

On a side note, they make pretty damn good pizza and I might order delivery later
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Postby lilkhmerkid4u on Sun May 04, 2008 7:31 pm

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Postby 10scott10 on Sun May 04, 2008 10:39 pm

the boldness of my promotion has made me decide to switch from dominos to papa johns.

it takes balls to alienate an entire city.
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Postby Maelstrom on Mon May 05, 2008 12:14 am

Enforcer wrote:Good job on damage control by Papa John's
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